The exponential growth in media, particularly in electronic and satellite communication and the rapid advances in communication and the rapid advances in communication technology are the defining characteristics of the contemporary society. This development has created widespread interest in this area of study; which is reflected in the increasing number of courses, and also the number of students joining such courses, started by several institutions and universities in the country.
The book is intended to meet the growing demand for a publication which would discuss all aspects of the subject comprehensively. The book has been divided in six sections comprising: mass Communication Origin and Development, Theories and Indian Communication Landscape, Print Media, Electronics Media, Media Management, Public Relations and Advertising. The concluding section includes a number of annexures and a comprehensive glossary of terms drawn from multi disciplinary point of view.
The publication has been updated by including data available up to March 2001.
About the Author
V.S. Gupta a Senior media and communication academic is a former Professor, Haryana Agricultural University. A recipient of several awards and fellowships, Professor Gupta conceptualized and implemented a number of training programmes in journalism and communication at the university. As the Country Representative for the Asian Media information and Communication centre (AMIC), Singapore, for a number of years, organised numerous seminars and colloquia throughout the country. He has written and edited, jointly and singly, nine books and a number of manuals, besides having been widely published in India and abroad.