Willis’ almost total textbook analysis of today’s newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.’ It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,’ something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis’ book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper’s industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Surviving in the Newspaper Business??(English, Paperback, Willis Jim)
Genre: Language Arts & Disciplines
ISBN: 9780275928636, 9780275928636
50 in stock (can be backordered)Report Abuse
Ready to ship in 1-2 business days
To ensure ease of selling and the best possible customer experience, we mandate delivery to all customers via Maruti Air Courier partners and shipping cost is to be paid by the customer.
Volumetric weight is calculated as below.
“Volumetric Weight (kg) = L*B*H (Length x Breadth x Height)/5000 where LBH are in cm”.
The following rates are inclusive of all taxes.
Local (Intracity): Item shipped within a city for Rs. 59 /- only for each items.
Zonal (Intrazone): Item shipped within the borders of a zone (North, South, East, West) for Rs. 59/- only for each items.
National (Interzone): Item shipped across zones for Rs. 79/- only for each items.
General Rules for a successful Return :
1. In certain cases where the seller is unable to process shipment for any reason
whatsoever, a refund will be given.
2. Once you have accepted the delivery, no refund will be processed, except for
manufacturing defects or if you received a different or a damaged product.
3. For any products for which a refund is to be given, the refund will be processed once the
returned product has been received by the seller.
4. All refunds/ replacement shall be processes within specified time of 7 days.
“In case the product was not delivered and you received a delivery confirmation email/SMS,
report the issue within 7 days from the date of delivery confirmation for the seller to investigate.”
7 days Replacement Policy.